Sina science and technology news at noon on April 23DifferentwaystoplaybingoLiu Wenfeng, chief technical officer of iqiyi, delivered a speech at the iqiyi World Congress in 2024. Liu Wenfeng said that AIGC should not be misinterpreted as a content product competing with PPC, PUGC and UGC on the same stage. instead, creators of all kinds of content can make use of the learning and generation ability of generative AI to create with higher quality. AI makes every creator have new quality and productivity. Therefore, excellent creativity and excellent aesthetics will be the scarcest resources in the AI era.

It is understood that at present, iqiyi has applied generative AI to all aspects of creation. In the planning stage, iqiyi uses generative AI to improve the reading efficiency, creative efficiency and creative level of scripts and novels for relevant teams; in the production stage, generative AI provides strong support for virtual production, sound production and asset production; a large number of advertising materials and copywriting in the publicity stage are already being generated by AI, and the potential of generative AI in extending the value of IP has also received attention.

At the meeting, iqiyi also showed the latest achievements of intelligent production. The IQ Stage virtual shooting system independently developed by iqiyi has implemented the series project "Big Dream return", which uses the largest amount of virtual shooting and has the largest number of scenes in the industry. (Xu Yuanlei)